The emergence of COVID-19 resulted in a worldwide quarantine and a big shift in the online gaming industry. Not only does the online gambling industry allow you an opportunity to try your luck at winning a jackpot, but it also lets you do so from the comfort of your own home. One of the best examples of a site that grew immensely during the pandemic is bet777.be.
The 4th industrial revolution led to the integration of AI in almost every sector of society. Artificial Intelligence has changed the landscape of online casinos as well. Be it the protection of online casinos from any fraudulent activity, enhanced customer engagement, or improved customer service experience, AI is integrated at all levels of online casinos. The integration of AI has improved the customer retention rate and the revenues of the online gambling industry have skyrocketed.
Greater protection from illicit activities
The explosion of users in online casinos has also exposed them to illegal actions by cybercriminals. Some AI algorithms are efficient in keeping track of any unusual activities. In case of any such event, AI restricts the users from completing these tasks that may result in the breaching of security protocols. The security operators receive the notification right away to further investigate the situation, resulting in maximized safety.
These AI cybercrime protection algorithms have made it almost impossible to breach any company’s security systems. The unusual users are blacklisted and AI makes sure that the same person cannot access online casinos even from different accounts. The IP address of the system is recognized and that IP is banned from other online platforms as well.
Enhanced Consumer Engagement
AI provides an efficient and personalized customer service experience. The chatbots built by the help of AI algorithms are getting more intelligent by every tech advancement. These AI integrated bots neither get tired, nor take any breaks like the humans. The monotonous and simple tasks that did not add value to the unskilled labor are also being replaced by AI bots.
These AI bots engage customers and offer a simple conversation that is easy to understand. AI also helps in generating specific apps according to the user’s interests. This enhances the chance of capturing the users attention towards the advertisement and adds to the revenue of advertising firms as well.
Better Customer Retention
The use of AI algorithms have also made it easier for online casinos to retain their customers. The interface of online gambling sites is more customer-friendly. AI makes the process of online payments much more efficient and secure, without making the customers go through cumbersome processes. AI also generates steps on the live screen to help the customers navigate through the site.
AI can also be used to predict the behavior of the customer. The data is analyzed to figure out the Customer’s value. Based on this data, AI again comes into play to invest relatively on customers. With the help of AI, these casinos offer gifts and other incentives to retain high-value customers.
Attract More Customers
The eCommerce industry has significantly expanded with the help of AI algorithms. AI analyzes the behavior of the customer and predicts their needs based on that behavior. According to the needs of the customers, AI algorithms suggest relevant ads to the consumers. AI gains the data from numerous casino sites, and grabs customers that enjoy online gambling. These customers then are regularly involved through ads and other ways allowing them to become directly involved.
Coupons are offered to appreciate the loyalty of the customers. In case of any issues faced by the customers, AI gets to the grass-root of the problems and notifies them to the technical team to handle them. AI also helps show the right games to the customers based on the data gathered by AI structures. If the customers are unable to understand the interface of any online sites, AI scripting ensures any necessary assistance by the customers.